Privacy Policy

<p><strong>Effective Date: June 1, 2026</strong></p>

<p>Aleksandr Chernysh PR (PIB: 114199149) operates the website flyfisherfun.com and is responsible for the processing of users' personal data.</p>

<p>This Privacy Policy explains what data we collect, how we use it, and how we protect it.</p>

<p>Data processing is carried out in accordance with the Law on Personal Data Protection of the Republic of Serbia and international data protection standards.</p>

<hr />

<h3>1. DATA CONTROLLER</h3>
<p><strong>Name:</strong> Aleksandr Chernysh PR<br />
<strong>PIB:</strong> 114199149<br />
<strong>Website:</strong> flyfisherfun.com<br />
<strong>E-mail:</strong> <a href="mailto:sale@fisherfun.com">sale@fisherfun.com</a></p>

<hr />

<h3>2. DATA WE COLLECT</h3>
<p>We collect the following data:</p>
<ul>
    <li>first and last name</li>
    <li>e-mail address</li>
    <li>billing address</li>
    <li>shipping address</li>
    <li>phone number (required for courier delivery within Serbia)</li>
    <li>IP address</li>
    <li>device and browser data</li>
    <li>order history</li>
    <li>data from communication with the user</li>
</ul>

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<h3>3. USER ACCOUNTS</h3>
<p>Users can create an account to manage their orders and addresses. The user is responsible for maintaining the confidentiality of their account credentials.</p>

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<h3>4. SERVER LOGS</h3>
<p>The website may automatically record technical data: IP address, date and time of access, browser type, operating system, and visited pages. This data is used solely for security and analytical purposes.</p>

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<h3>5. PURPOSE OF DATA PROCESSING</h3>
<p>Data is used for:</p>
<ul>
    <li>order processing and fulfillment</li>
    <li>product delivery (via courier services or international post)</li>
    <li>customer support</li>
    <li>user account management</li>
    <li>prevention of misuse and fraud</li>
    <li>tax and accounting compliance</li>
    <li>website improvement</li>
</ul>

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<h3>6. LEGAL BASIS FOR PROCESSING</h3>
<ul>
    <li>performance of a contract</li>
    <li>legal obligations</li>
    <li>legitimate interest</li>
    <li>user consent (where applicable)</li>
</ul>

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<h3>7. COOKIES</h3>
<p>We use cookies for: shopping cart functionality, user login, website security, and user preferences. Necessary cookies are mandatory for the proper operation of the website.</p>

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<h3>8. WOOCOMMERCE</h3>
<p>To operate our online store, we use the WooCommerce platform, which processes the data required for order realization and user account management.</p>

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<h3>9. THIRD PARTIES</h3>
<p>Data may be shared with:</p>
<ul>
    <li><strong>PayPal:</strong> For processing international payments outside of Serbia.</li>
    <li><strong>Courier and Postal Services:</strong> For local delivery within Serbia (Bex, Post Express, Aks, DExpress, etc.) and international shipments.</li>
    <li>Google reCAPTCHA (spam protection)</li>
    <li>Hosting and IT providers</li>
</ul>
<p>We do not sell personal data to third parties.</p>

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<h3>10. INTERNATIONAL DATA TRANSFER</h3>
<p>Data may be processed outside the Republic of Serbia (e.g., via PayPal or Google services) in full compliance with applicable data protection laws.</p>

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<h3>11. DATA RETENTION</h3>
<p>Data is stored for as long as necessary to fulfill contractual obligations, legal requirements, and accounting purposes.</p>

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<h3>12. USER RIGHTS</h3>
<p>Users have the right to: access their data, request correction or deletion, restrict processing, object to processing, data portability, and withdrawal of consent.</p>

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<h3>13. DATA SECURITY</h3>
<p>We use SSL/HTTPS encryption and modern technical security measures to protect data from unauthorized access.</p>

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<h3>14. MINORS</h3>
<p>Minors may use the website only with the consent of a parent or guardian. We do not knowingly collect data from children contrary to the law.</p>

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<h3>15. MARKETING COMMUNICATION</h3>
<p>With your explicit consent, we may send promotional e-mails. You can unsubscribe at any time via the link in the email or by contacting us at <a href="mailto:sale@fisherfun.com">sale@fisherfun.com</a>.</p>

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<h3>16. RIGHT TO LODGE A COMPLAINT</h3>
<p>Users have the right to lodge a complaint with the Commissioner for Information of Public Importance and Personal Data Protection of the Republic of Serbia.</p>

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<h3>17. RESPONSE TO REQUESTS</h3>
<p>We respond to user requests regarding their data within a reasonable timeframe, in accordance with applicable laws.</p>

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<h3>18. CONTACT INFORMATION</h3>
<p>Aleksandr Chernysh PR<br />
PIB: 114199149<br />
Website: flyfisherfun.com<br />
E-mail: <a href="mailto:sale@fisherfun.com">sale@fisherfun.com</a></p>